Here is where you can put a miniature biography about yourself. Let the reader know what to expect to learn from your blog. You want to educate the reader and highlight your work.
Welcome to the Blog
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
This is where you talk about your freebie. Explain why they need this free thing that you are offering them so they can see the value in offering up their email. You can also talk about what it includes.